Publish an original research report that isn’t a big fat bucket of hogwash.
Get up to 20 pages of report copy in just 30 days.
Lots of brands burn time and budget on reports that trigger skepticism.
Haus of Bold is a boutique content marketing firm that helps B2B marketers publish believable research reports that build trust and credibility. We design and field surveys (in collaboration with expert researchers), write the copy, and advise on every step of the process.
Trusted By
Through our Believable Research approach, we’ve helped dozens of B2B marketing teams create reports that ooze with genuine expertise.
The Problem
It’s hard to build trust and credibility in a crowded market.
After years of being bombarded with inflated claims and exaggerated ROI figures, your buyers are skeptical. Their bullshit detectors are activated on overdrive.
And frankly, winning their trust feels like an uphill battle.
Seriously, though. Do you trust vendor-created content?
If you’re like most adults with a brain, you take marketing materials with a grain of salt.
You snicker at all the unhinged showboating.
All the “best-in-class” and “purpose-built” mumbo jumbo.
You die a little inside when you see brands make outrageous claims that couldn’t possibly be true. (Nothing says “trust us” quite like obvious deception!)
What if we told you buyers apply the same skepticism to research reports?
the idea that buyers don’t see original research as salesy is a complete and utter myth.
Buyers aren’t stupid. They’ve seen hogwash research before and they’re hip to it.
Like it or not, they’re wondering things like:
Why didn’t this company publish their survey questions verbatim?
Did they ask leading questions to push respondents toward specific answers?
Are they reporting only on the findings that supported their claims and burying the rest?
Have they presented correlation as causation to make their case?
Why are there barely any details about the people they surveyed?
If you’re not transparent in your reporting, buyers will smell the BS from three zipcodes away.
even if you’re transparent as a fishbowl, your report could still trigger skepticism if you build your narrative on bad data.
When you skip data quality checks or hurry through demographic filters, you end up with garbage data.
Survey bots, speedsters racing through for rewards, respondents who haven’t done the thing you’re asking about since the Clinton administration — they all muddy your findings.
And when your data doesn’t accurately reflect market realities, you put garbage insights into the world instead of advancing your industry.
If your methodology lacks rigor, you might as well tattoo “amateur hour” on your forehead.
Look, You probably Do Have a solid Point of view.
And your product likely does solve real problems.
But if your research lacks rigor or reads like a sales brochure, your buyers will roll their eyes and move on.
So why spend time and money doing a report in the first place?
As your research partner, we’ll help you publish a believable report that strengthens your POV with evidence — so buyers see you as a thought leader worth partnering with.
The result? Research that actually helps you sell.
Client Feedback
"Right after our report went live, we got a nice feature in Law360, a news source with over 2.8 million daily readers. Three months later, the report landing page is still one of the most visited pages on our website. We've even seen the report influence a handful of enterprise deals and renewals thus far! Firms want to partner with a thought leader, and this report has allowed us to showcase how committed we are to elevating the whole sector. We're using the report to fuel various marketing activities: we’re doing a roadshow, we’re teaching a CLE (Continuing Legal Education) class, and we’re publishing lots of derived content on various earned channels. It was great to have Erin's expertise on this project!"
Betsey Kinney, Marketing Manager at CaseStatus
Research should exist to draw out the truth.
But most marketing reports are nothing more than thinly-veiled sales brochures. They feel more like marketing collateral than legitimate research.
Some reports are even built on questionable data.
Is it any wonder most buyers don’t trust vendor-created content?
Unlike other B2B content marketing partners who help you create research reports that feel “too good to be true” or “too amateur to be credible,” we help you build a believable narrative around your POV — one that’s rooted in transparency and rigor, designed to stand up to scrutiny.
Believable Research starts with a 90-minute report strategy workshop.
And ends with up to 20 pages of drop dead gorgeous report copy in just 30 days.
During the initial strategy phase, we’ll align on your goals, testable hypothesis, and data source. We’ll also pick our “believability boosters” — concrete steps we can take to build trust.
This part of the process helps you shape a compelling narrative without making common mistakes that trigger skepticism for a resonant story that positions you as a credible expert.
Sound (depressingly) familiar?
You have a unique POV, but no proprietary data to substantiate it.
You want to be seen as the trusted authority, but that’s easier said than done.
Your competitors get press and accolades while you get ignored.
When your buyer finally has budget and urgency, whose name is rolling around in their head Like a marble in a labyrinth?
We make sure it’s yours.
Client Feedback
“Erin was highly instrumental in the creation of our Hiring Insights report. This report became the crown jewel for our company rebrand and messaging, and was a massive success!”
Cynthia Wakeford, Head of Content, Brand & PR at GoodTime.io
Here’s why most research projects fail
You’re a marketer, not a researcher.
You were trained to develop marketing campaigns, not cross-tabulate survey data or separate correlation from causation.
Your report storyline is perfect. Too perfect.
People read your report and think, “There’s no way every single finding came back in their favor. I don’t trust this.”
You don’t know how to handle contradictory findings.
You bury all the findings that don’t perfectly support your claims or explain them away instead of using them to build credibility.
You work in a silo instead of partnering with external Experts.
When you’re the only voice explaining why your research supports your claims, it’s not believable.
Most B2B research falls into one of four categories based on levels of rigor and transparency.
The goal is Believable Research, which combines highly rigorous methodology with highly transparent reporting. A rigorous methodology builds credibility while transparent reporting builds trust.
Curious where your organization sits on this matrix?
Client Feedback
“Over the years, Erin helped us create and distribute several proprietary research reports that contributed to millions of dollars in revenue. One report campaign, “The Impact of Behavioral Drives in a Remote Workplace," led to hundreds of sales qualified opportunities and contributed to $680,000 in closed won revenue!”
Thad Peterson, Director of Marketing at The Predictive Index
Why Us?
The Haus of Bold difference
Creating Believable Research that builds trust and credibility requires mastering two pillars:
1. Rigorous methodology:
In collaboration with senior researchers with 20+ years of experience, we design studies that yield clean, unbiased, and reliable data. Because credibility starts with the quality of your data.
2. Transparent reporting:
We include a few “believability boosters” like publishing your full list of survey questions, reporting on contradictory findings, or partnering with external experts who can provide helpful context that supports your messaging.
This Not That
Instead of asking leading questions …
we design unbiased surveys in collaboration with senior researchers who have been in the field for 20+ years.
Instead of setting out to prove your POV at any cost …
we approach research with genuine curiosity and a testable hypothesis.
Instead of presenting correlation as causation …
we clearly distinguish between what the data might show and what it might mean.
Instead of cherry picking stats and burying bad news …
we publish a believable narrative in collaboration with trusted external experts and customers to overcome skepticism and explain the why behind contradictory findings.
Instead of hiding our methods …
we share a detailed study methodology that includes our full list of survey questions along with respondent firmographics and demographics.
Instead of a boring data dump that reiterates what the charts show …
we write resonant narratives designed for PR pickups.
Instead of telling a surface level story …
we cross-tabulate questions to uncover richer insights within the data so your report demonstrates true depth of expertise.
the result
When buyers see you’re transparent about your study methodology and willing to share a few unexpected findings, they think, “finally, an honest company” not “great, another sales pitch.” And when they read a report with depth and nuance, they recognize your brand as a credible thought leader worth partnering with.
Our Process
With Believable Research you get:
1. 90-minute strategy workshop
We’ll align on your goals, testable hypothesis, and data source — plus which specific “believability boosters” we’ll use.
2. Research Report Playbook
Our playbook includes a project management template — your team’s central source of truth throughout the entire process.
3. Data collection and analysis
We write survey questions, organize them to form the questionnaire, field your survey to respondents, and clean your data.
4. Basic data visualization
After we identify trends and patterns within the data, we present all findings and cross-tabulations to you visually as basic charts.
5. Detailed outline
We’ll collaborate on an outline so everyone’s clear on how we plan to structure the report and position the findings.
6. Up to 20 pages of resonant report copy
The final draft includes quotes from external experts and recommendations for your designer. Two rounds of edits are included.
Publish a report that helps you sell without being salesy.
Client Feedback
“As a first time marketing VP with tons on my plate, it was such a relief to partner with Erin on multiple original research projects. She has a rare ability to turn complex data into clear, actionable insights that not only grounded our strategy but also gave me confidence in the direction we were taking. Together, we created anchor content supported by data that became the foundation for our content pillars, ultimately bringing clarity and focus to an otherwise cluttered industry and helping us stand out with a point of view that truly resonated.”
Robyn Hazelton, VP of Marketing at Intellum
Need graphic design or web design help?
If you need hands-on help to bring your Google Doc to life, you can outsource graphic design and web design to us. We whip up creative data visualizations and website animations with “wow factor” like it’s our job (because it is).
Client Feedback
“A key part of our marketing strategy is original research reports. It has been incredibly valuable working with Erin on these reports over the past few years. Especially when it comes to surveys and collecting data, she knows the exact steps you need to create high-quality and reliable content. I continue to be so impressed by her ability to constantly think outside the box and push our marketing to be even better. She instantly knows what will resonate with our audience, and also helps coach you on her way of thinking so you can learn to do the same. I highly recommend working with Erin.”
Natalie Marcotullio, Head of Marketing at Navattic
Hey, I’m Erin!
I help marketing teams at B2B companies write original research reports that build trust and credibility in 30 days without the frustration of pouring resources into a report that screams “I’m a sales brochure!” or “Built by amateurs!”
I’ve been in the content game since 2011 when I landed my first job as an editor. Since then, I’ve worn a bunch of hats like:
- Content marketing agency leader
- Inc. 5000 B2B SaaS marketing director
- Freelance content strategist, writer, and editor
Over the years, I’ve taught hundreds of B2B marketers how to create original research reports. And I’ve written for a bunch of brands you probably know, like:
- Hubspot
- Drift
- G2
- Intuit
- And a Fortune 100 company that shall not be named
When I’m not up to my eyeballs in proprietary data, you can find me hunting for vintage Halloween decorations, schlepping my three kids around town, or clicking “been here” on Atlas Obscura as I travel the world visiting peculiar places.
Xo,
Erin Balsa
Founder at Haus of Bold
Strike while the iron is hot.
Lots of research report projects drag on for 6-9 months — sometimes longer.
By the time the report finally launches, your “timely angle” has lost its edge. With Haus of Bold, you get up to 20 pages of believable report copy in just 30 days, so you can hand it off to design, spin up your launch collateral, and bring your story to life before the moment slips away.
Haus of Bold Pricing
Invest in research that pays off.
Option 1:
Accelerator
For teams that want expert direction and a proven system, but prefer to collect data and write the report internally
90-minute report strategy workshop
Research Report Playbook
Project management template
Timeline: 1 day
Investment: $5k (upgrade later to Done For You and we’ll apply this fee as a credit)
Option 2:
Done For You
For teams that want a polished revenue-driving research report without having to run a survey or write the copy internally
Everything in Option 1 plus:
Data collection and analysis
Basic data visualization
Detailed outline
20 pages of report copy
Weekly consulting calls
Timeline: 30 days
Investment: $20k
Most
Popular
Option 3:
Done For You +
For teams that want a polished revenue-driving research report — plus everything they need to make noise on Day One.
Everything in Option 2 plus:
Launch day strategy
Launch day content creation (to be agreed upon)
Timeline: 60 days
Investment: $30k+
Need help repurposing your report after it’s published? We got you covered.
Client Feedback
“An ace up my sleeve! Erin is adept at architecting a playground of content for your self-serve buyers to navigate and helping you build an empowered content team. I highly endorse her!”
Rowan Noronha, VP of Marketing at Showpad
FAQs
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You’ll have finalized copy in hand within 30 calendar days — faster than some companies can agree on a report angle!
Most companies give themselves 90 days from kickoff to launch to allow for unexpected delays. Depending on your company’s pace, you might be able to publish your report sooner.
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Believable Research includes the following deliverables:
One (1) 90-minute report strategy workshop per Believable Research process
One (1) Google doc containing survey questions plus fielding to an owned audience
One (1) Excel spreadsheet containing raw survey data, if applicable
Two (2) Google Slides decks containing basic data visualizations of findings, including cross-tabulations
One (1) finding debrief call to align on how to frame findings
One (1) detailed outline explaining how the report will be structured and how findings will be presented
Up to 20 pages of report copy, delivered inside a Google Doc
The Research Report Playbook, an educational resource
One (1) project management template, delivered as a Google Sheet you can upload to your project management tool
One (1) Chart Inspiration Google Slides deck
Weekly consulting calls
One (1) 60-minute report design consulting session (optional) following project close
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Yes! Erin will be your direct point of contact throughout the project.
She handles strategy, survey development, and writing — plus advises your team.
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We combine rigorous methodology and transparent reporting in order to combat buyer skepticism. And we deliver a believable final draft in just 30 days — much faster than most.
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While we can’t promise specific results, we encourage you to scroll up the page and read our client testimonials. We’re also happy to put you in touch with a former client if you’d like to vet us more thoroughly.
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If you suspect this may be an issue, we’ll bring them into the process at the outline stage so you don’t get bottlenecked by approvals later on — or worse, told you can’t publish the finished report.
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Nope! But if you’d like to survey a panel of people who meet pre-determined criteria, you’ll be billed for that separately.
Don’t worry — we will sort that out and talk research budget during the Report Strategy Kickoff.
For your budgeting purposes, most clients spend about $10k on this.
And if you don’t know, now you know.
Got more questions?
“I’ll just DIY it.”
Enroll in The Research Report Playbook. It’s a self-paced course that’ll teach you how to create your own research report — plus manage all the moving pieces. The course includes our project management template, which you can upload to your favorite project management tool.
Join 245+ happy students — the course is rated 4.9/5 stars.